Taking Intrinsic Impact to the Next Level
This morning, in You've Cott Mail (which if you aren't subscribed to, you should be!), Thomas Cott highlighted an article from the Guardian UK about some work being done there on measuring the emotional response of audiences to theatre. What was so interesting about the article is that it mirrors some major research we’re about to launch here at Theatre Bay Area and in six cities across the US.
The article is a summary of a new effort in the UK to measure the emotional response of audiences to art. Working with WolfBrown, the research firm that piloted a lot of this intrinsic impact research (as it’s called), we’ll be building a similar survey and doing follow-up research with 25 theatre companies in six cities (San Francisco, Los Angeles, Seattle, Chicago, New York, and Charleston). Throughout the 2010/2011 season, we, with arts service organization partners in each city (LA Stage Alliance, Theatre Puget Sound, ART/New York, League of Chicago Theatres, League of Charleston Theatres), will be working with the theatre companies to set intrinsic impact goals for three productions in a season, measure the effect of each of those productions using the survey, and then generate a final report for each company and work through, with the artistic, administrative and marketing staff, the implications of the research and how it matches (or doesn’t match) the company's hoped-for goals.
In addition, as part of this work, we’ll be developing a web-based interface that we hope will eventually allow any theatre across the country access to an affordable, fee-for-service program in intrinsic impact. Companies will be able to produce the survey themselves, learn how to set goals for the various axes of intrinsic impact, and then log the results themselves and see how they stack up. They’ll be able to develop a portfolio of their impact on their audiences, with a lot of possible implications as more companies participate. Over time, by making this an affordable service [which it currently decidedly is not – this research project, with projected generous funding from three national foundations and assorted local foundations (more news on that once the contracts are signed), will have a total budget upwards of $400,000], we hope to provide companies with a new way of measuring the effectiveness of their work on audiences. In addition, we hope these measurements eventually will become an alternative way of demonstrating worth to funders, audiences and trustees.
Our work will begin over the summer as staff from Theatre Bay Area and WolfBrown begin traveling to the partner cities, identifying theatre companies with the partner ASOs, and beginning the induction process. We’re incredibly excited about this new work – especially now that we see that there’s a parallel effort going on in the UK. We expect to be able to report out on this, at least preliminary results, in time for our Annual Conference next spring, and plan on doing final reporting on the project at TCG and NAMP in 2011.
P.S. As some of you know, we did a pilot of this project a few years ago around Free Night. The results of that pilot are available here. It’s the report called "Assessing the Intrinsic Impact of the Bay Area Free Night of Theater Program."
Labels: arts, arts participation, attendance, audience development, collaboration, community, emotion, intrinsic impact, marketing, Theatre Bay Area, WolfBrown
49 Comments:
Theatrical enterprise varies enormously in sophistication and purpose. People involved vary from professionals to hobbyists to spontaneous novices. Theatre can be performed with no money at all or on a grand scale with multi-million dollar budgets.
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تهتم شركة قمم التميز باعمال الرش والقضاء على الحشرات المنزلية فمهما كانت المعاناة ومهما كانت كمية الحشرات التى تعانى منها فتعاون مع افضل شركة تهتم بهذه الخدمة الان شركة مكافحة حشرات بالرياض
الحشرات المنزلية من المشكلات التى تعانى منها البيوت ، وخصوص فى المناطق المرتفعة فيها الحرارة ، وحيث تنشر الحشرات فى المنزل وقد تسبب متاعب كثيرة وأمراض خطيرة .
وللحماية منزلك من الحشرات ومنع دخولها ويمكن ان نطرح بعض النصائح :
*الحرص على النظافة الدائمة للمنزل ،
*التهوية الجيدة لغرف المنزل ودخول أشعة الشمس لقتل الحشرات التى لا ترى إلا بالعين المجردة . شركة مكافحة الصراصير بالرياض
*التخلص من القمامة أول بأول حتى لا تكون عرضه للأنتشار الحشرات .
*وضع سلك شبكة صغير الحجم على النوافذ والأبواب ، وسد الثقوب والشقوق بالأسمنت اوجبس ،لكى لا تتسرب الحشرات منها .
*عدم ترك فضلات الطعام على مائدة الطعام ، وتنظيف بصفة دورية تمنع من أنتشار الحشرات والوقاية منها . شركة مكافحة فئران بالرياض
وهناك حشرات متعددة قد تسبب للأنسان أزعاج دائم ومنها : النمل والصراصير والبق والذباب والناموس والفئران .
النمل نوعان * النمل عادى مصدر غذائه فضلات الطعام ويعيش فى ثقوب وشقوق المنزل . شركة مكافحة البق بالرياض
والنمل الأبيض يسمى ( العتة) وهو يحتاج إلى طعام الدائم لكى يبقى على قيد الحياة ، مصدر غذائه السكر (الجلكوز) الموجود فى الخشب ، و المتواجد فى الأبواب والنوافذ والأثاث ، وقد يسبب خطر كبير على منزلك فالنمل الأبيض يعمل ممرات ويقوم بتأسيس بيت له أسفل المنزل ، ويكون دمار بمرور الوقت وأضرار فادحة لايمكن اصلاحها إلا بعد فوات الآوان .
أما النمل العادى التى يتواجد المطبخ يمكن التخلص منه بقليل من الصودا المخلوطة بالسكر وضعها فى الثقوب والفتحات التى تخرج منها فالنمل يموت فى الحال .
فى خزانة الطعام نضع فيها قليل من القهوة المرة أو الفلفل غير المطحون فهو يخلصك من النمل نهائيا وكذلك الحشرات الأخرى . شركة مكافحة الصراصير
والصراصير لمنعها من أنتشارها فى المنزل يمكن سد البالوعات والمراحيض فى الليل ، صب المحاليل السامة أو مشتقات البترول القتلة فى فتحات المراحيض والبالوعات ثم صب ماء عليها فى الصباح.
ممكن عمل كرات من الدقيق بها مواد سامة أى معجونة بالمبيدات الحشرية ووضعها فى المكان الذى تكثر فيه الصراصير .... وتكون بعيده عن منتاول الأطفال .
العثة تكثر فى فصل الشتاء بسبب الرطوبة العالية وفيجب تهوية المنزل ، و تهوية الغرفة من المفروشات والوسائد ، والشمس لها أثر فعال على قتل الجراثيم والميكروبات مكافحة البق
وللمحافظة على الملابس من العتة تنظيفها بالفرشاة لأزلة ما يعلق من بويضات أوديدان صغيرة الحجم ، وضع معها قليل النفتالين او الصابون المعطر.
ويمكن وضع عشب البابونج البرى فى الأماكن التى تسكنها الفئران فتهرب من رائحتة بسرعة لأنها لا تحبه ، ولأنها البابونج رائحه قوية ونفاذة وخانقة للفئران .
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