Live Blog! Leveraging Social Media with Beth Kanter
The next big thing, used successfully by The Brooklyn Museum, is foursquare http://foursquare.com/
What they did was more like an experiment using game techniques to engage people in their community.
The American Red Cross used Twitter to follow what people were saying about the "Swine Flu" to counter bad information that might be being spread. This is an example of an organization listening to the community and responding in the moment to what they are saying. This is a two way conversation, versus saying "Hi, buy a museum membership."
Organizations need to think in conversation starters. What is the community saying that is relevant/engages? How can you rework your message as a conversation starter? Follow up and give content.
The voice in communication can be either personal or organization, depending on the organizational needs and goals.