Theatre Bay Area Chatterbox

Friday, April 2, 2010

Live Blog! Leveraging Social Media with Beth Kanter

Back from lunch. One of the great things about this workshop is how much, and how often, participants are given the chance and encouraged to talk with each other. This workshop isn't a lecture, it is interactive in the pure sense of the word.

Experiments to do after you leave:

Twitter, how to use it effectively for the arts.

What is Twitter? Social Media for people to talk in 140 or less characters.
Why Twitter? Information/Insight, Marketing, Data Mining, Social Circles, Connections

Examples: Use it for getting contacts for programing participants. Urgent promotions (like ticketing deals.) Twitter feeds operates as a news feed (a source of content) on the website.

Who uses Twitter? The average user tweets once in 72 days. Most people have 25 or fewer followers.

How do people Tweet? Desk top or mobile phones. Amazing growth in people using it through smart phones.

How to use it?
1. As a focus group. (Example is the Smithsonian and what people say about it...very funny!)
2. Live notes during an event
3. Customer service.
4. Starting conversations about the development of new work. (#2amt)
5. Tweetups!
6. Spreading buzz. (Example is the Monterey Bay sending out a message and following it to all the people who have sent it out...and encouraging media to send out again and again.)


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