Theatre Bay Area Chatterbox

Friday, April 2, 2010

Live Blog! Leveraging Social Media with Beth Kanter

We're back! And we're doing an exercise with colorful hats!

First, we're creating a physical specta gram: how comfortable are you with social media tools?

Interestingly enough, in this group most people fall right in the middle. Those who say they are very comfortable with social media started using it in college or younger or to communicate in their every day lives. Those who are very uncomfortable feel it dumbs down the conversations, is a time waster or a passing fad. Most of this group fell in the middle and are attracted to social media because of what it can offer their organisation and communities.

We've now broken up into new groups with group leaders (the hats!) It's the social media game! Developed with David Wilcox, this game helps people develop social media strategies. Totally available on the wiki!


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If you're going to place your mindset on the middle part of that some sort of a physical Venn Diagram, that means that you're using the capabilities of social media for your business efforts. It has been an effective way of advertising your brand ever since the growth of the number of users has increased.

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