Theatre Bay Area Chatterbox

Thursday, October 21, 2010

Proving what we know is true

This post originally appeared on ARTSblog.

As artists and arts advocates, we all know, deep down, that Art Matters. But we continue to grapple with how best to talk about that value, to “justify” (a loaded word) or “prove” that the continued investment in infrastructure, arts education outreach and daily artistic input into the population-at-large is necessary to the creation of a tolerant, educated, empathic and energized society. The great work of Randy Cohen and Americans for the Arts on the economic front, including the creation of the Arts and Economic Prosperity Calculator, have gone a long way towards standardizing the arguments around economic impact of arts and culture, and has essentially gotten us all on the same page. But, and this language is getting to be a cliche, economic impact is only part of the answer – half of the answer at most, really – and getting to the point where we can talk about the intellectual, emotional, social, empathic impacts of the arts in the same specific, data-driven way as we can talk about the economics may open up a brave new world of advocacy for money, time and respect from the government, the funding establishment, the education system and our patrons.

Of course, in some ways, we’re already good at getting at some version of what researcher Alan Brown calls the “intrinsic impact” of art – mostly in the form of testimonials from arts patrons. A well-formed interview can get you incredible stories of the transformational power of art, and such things, when well-packaged, can prove very valuable in the conversation with arts skeptics about the value of artistic work. But interviews are really, truly only part of the answer here, and as part of the National Arts Marketing Project Conference session, Did the Campaign Work?: Integrating Impact Assessment into your Strategies, we (Theatre Bay Area) will be unveiling a year-long research and development effort to create a web-based service for theaters and other arts organizations across the country to quantify the intrinsic impact of their work, generate easy-to-read dashboards, and provide sample survey and interview protocols to generate a new type of conversation using a new vocabulary. Working with research firm WolfBrown and arts service organization partners in Los Angeles, New York City, Washington, DC, Minneapolis and Philadelphia, Theatre Bay Area will generate a year-long set of activities focused around in-depth work with 18 theatre companies (including some of the most influential regional theaters in the country from Arena Stage to the Public Theater) across the course of a season. This work will include a whole battery of efforts from surveying to long-form interviews, video testimonials, web interface development, and a series of community forums in fall 2010 and summer 2011 – all in an effort to spark a change in the way we, as artists, evaluate and value the arts. Because ultimately, no matter how much we believe it in our hearts, we can’t effectively argue for the value of the arts to anyone if we can’t speak about the parts of art that go beyond restaurant tabs, parking fees and tolls – in a language our debate partners understand.

We’re not trying to replace anything, we’re trying to add. In his book No Culture, No Future, Simon Brault notes, “…[A] one-dimensional and instrumental approach that would only justify or value artistic creation solely where it has calculable economic impact would be immensely more devastating for our society than underestimating the cultural sector’s economic contribution.”

The expansion of the argument for the arts, which began to work its way into the social and intrinsic impact spheres in the 1990′s, must now move from half-million-dollar-plus one-off studies to egalitarianized, easily accessible, standardized tools that anyone from the smallest to the largest cultural institution can use to demonstrate and analyze their own value and their great effect on the social fabric. We need as many tools as possible, and must, in Brault’s words, “come to terms with variable logic and negotiate with a multitude of new partners.” To that, I’d only add, “in a language as concrete and standardized as that which we use to talk about economic impact.”

For more in the Intrinsic Impact: Audience Feedback 2.0 study, visit http://www.theatrebayarea.org/intrinsicimpact, or come to our session!

Labels: , , , , , , , , , , ,

8 Comments:

At May 24, 2013 at 6:20 AM , Blogger Davies Hall said...

This is definitely a topic thats close to me so Im happy that you wrote about it.

company logo design

 
At August 18, 2015 at 2:32 AM , Blogger Panda Microwave said...

Thank you for sharing.replica watch

 
At July 29, 2016 at 12:01 PM , Blogger Анна Фрейт said...

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you. Thanks a lot for enjoying this beauty http://awriter.org/dissertationteam-com-review blog with me. I am appreciating it very much! Looking forward to another great blog. Good luck to the author! all the best!

 
At August 8, 2016 at 3:15 AM , Blogger Fangyaya said...

fitflop sandals
polo ralph lauren outlet
rolex submariner price
michael kors outlet
christian louboutin wedges
ralph lauren polo
louboutin shoes
abercrombie and fitch outlet
coach outlet canada
michael kors outlet
gucci outlet online
cheap louis vuitton handbags
ray bans
cheap oakley sunglasses
copy watches
adidas nmd
michael kors handbags
oakley canada
cheap rolex watches
ray ban sunglasses wholesale
hollister kids
true religion outlet
burberry sale
nfl jerseys
burberry scarf
cheap air jordans
replica watches
coach outlet
oakley sunglasses wholesale
oakley outlet
michael kors uk
ray ban sunglasses
adidas outlet store
rolex watches for sale
cheap oakley sunglasses
adidas originals store
rolex watches
cheap true religion jeans
ralph lauren outlet
kobe 11 shoes
20168.8chenjinyan

 
At August 23, 2016 at 2:56 AM , Blogger Kelly Anni said...

Great info. I would like more information about this, because it is very nice. Thanks for sharing : contact form | snapchat emoji

 
At January 17, 2017 at 5:24 PM , Blogger dong dong23 said...

ed hardy
louis vuitton canada
coach outlet
ed hardy clothing
toms shoes
ralph lauren outlet
hollister kids
michael kors handbags
nike air max 2016
hollister clothing
20171.18wengdongdong

 
At February 23, 2017 at 3:13 AM , Blogger virginiaddavis said...

good You could evaluate the films readily available on the app Show Box APK like seeing shows, videos, and sporting activities video nice.

 
At February 24, 2017 at 12:48 AM , Blogger Teresa Hamilton said...

About art, it's very hard for a normal person know why an art is valuable and meaningful.
instagram online

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home