Theatre Bay Area Chatterbox

Friday, April 2, 2010

Live Blog! Leveraging Social Media with Beth Kanter

More on using Twitter:

When you get started ask:
What is your twitter brand? (Do you speak as an institution? Do you speak as a member of an institution? CEO or Artistic Director Brand? The hybrid of these?)

Do basic listening first:
Look at the twitter home page and see what people are saying. Follow people.
Use lists to manage followers. (CJM example: personal lists, privet lists, collaborators, board, regular participants...etc)
Search on different key words (your organizations name, your genra, your city)
Search by hashtag

Ways to engage on twitter:
Be informative, not a sales person
Use hashtags and keywords
Shara and Shoutout (AKA retweet)
Thank people
Use Twitter tools

The Retweet is important. The art of the retweet!

There is an app store for Twitter:

Other possible ways to interface with Twitter is Co-Tweet and Tweet Deck. Know what kind of information you need and how best to get it. Experiment with different tools and then research and get results. One such research tool is Another is

You know, there are so many more ways to use Twitter then I ever thought. And so many tools developed to analyze the people and what they are saying.

Now we're taking a few minutes to try and do ourselves. Here's the link to the Twitter Experiment:


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