Theatre Bay Area Chatterbox

Friday, August 28, 2009

Social Networking as art? Or the rantings of a 40something and technology...

A NYT article published 8/16/09 details the Twitter success story of Broadway's Next to Normal. Apparently this past spring the show's creator, Brian Yorkey, began sending single tweets that were more than just marketing quips or lines from the show. He adapted the script for a Twitter audience, sending character lines that were intended to happen when that character wasn't speaking on stage. By the Sunday morning of the Tony Awards in June, when the tweets stopped, a complete shadow script was in existence.

It's apparently hard to gauge the success of this technique as a marketing tool. Did the surge in sales happen because of the tweets or because of the show's 11 Tony nominations (and eventual multiple wins)? Who's to say. But it certainly speaks to the creativity possible in the world of social networking. I will let you read the specifics of the article yourself:
Play special attention to the link for the compiled text at

I, for one, historically have doubted the "power" of social networking for the arts. It's not ignorance that says that. I have certainly heard people's marketing successes. But I guess I have always been underwhelmed by what the various sites really offer when push comes to shove. This is probably a reflection more of the fact that I am not necessarily the traditional web 2.0 audience. As least my perception of what that means. And my degree of frustration with the various mechanisms ranges from mild annoyance to rage. I have tried for weeks to figure out how to subscribe to some of my favorite blogs. I have yet to succeed on most of them. More often than not, as a general non-particpant in the blogging world, it mostly seems like an excuse for people to be snarky. And my Facebook inbox is so flooded with invites for shows and events it has reached the level of white noise (and no, that isn't an invitation to un-friend me. I love hearing about everyting, really). None of this stops me from having a FB page and sending out invites for my own theatre company. And yes I have dipped my toe in the world of Twitter (the only tweet I have ever sent was some interesting stats on tweeting (Sysomos report on Twitter. 85% of users post less than once/day , 21% never do, 5% account for 75% of activity).

I guess I have always wondered: How long would it take for someone to take this social networking thing to the next level? Admittedly as you can gather from the ramblings above, I am not the most plugged-in person in the world, but my Mom still calls me from Ohio when her VCR blinks, so compared to some I'm a guru. So maybe this Next to Normal thing isn't entirely new. But it's certainly new for a Broadway show and it does get the brain jumping about the possibilities. Can social networking "create" art as well as market it? I certainly don't know the answer, but I hope we take advantage of the possibilities available on the mechanisms available to us before the next thing comes along and we have to start all over again.

And thanks, Susan (Theatre Bay Area membership associate and fellow N2N fan) for letting me know about the article!

Labels: , ,


At August 31, 2009 at 1:32 PM , Blogger Dale Albright said...

On a related (??) note, courtesy of You've Cott Mail for Monday, August 31, 2009
Complete works of Shakespeare to be tweeted

From The Orange County Register's Arts Blog, August 28, 2009

Well, you knew someone would try this sooner or later. The complete works of William Shakespeare are being tweeted. At 140 characters per entry, and assuming participants are at it 24/7, it'll take two years and 13 days if they produce one tweet every 10 minutes. It's the brainchild of this person, who offers a non-explanatory explanation. ["Why? Well Why not?"]

At November 2, 2016 at 2:29 AM , Blogger Unknown said...

I was in search of the information that can win my heart and then I found your blog and got everything from here. Certainly a fantastic piece of work ... It has relevant information. Thanks for posting this.Your blog is so interesting and very informative.
Assignment writing service reviews

At March 18, 2017 at 8:12 AM , Blogger marko said...

A payday advance offers you installment adaptability, making it feasible for you to settle it when you get paid. You don't need to stay aware of advances that take more time to reimburse and pull in loan costs over that reimbursement period they extend over. payday loans chicago

At August 15, 2017 at 7:17 PM , Blogger قمم التميز said...

شركة مكافحة حشرات
تهتم شركة قمم التميز باعمال الرش والقضاء على الحشرات المنزلية فمهما كانت المعاناة ومهما كانت كمية الحشرات التى تعانى منها فتعاون مع افضل شركة تهتم بهذه الخدمة الان شركة مكافحة حشرات بالدمام
الحشرات المنزلية من المشكلات التى تعانى منها البيوت ، وخصوص فى المناطق المرتفعة فيها الحرارة ، وحيث تنشر الحشرات فى المنزل وقد تسبب متاعب كثيرة وأمراض خطيرة .
وللحماية منزلك من الحشرات ومنع دخولها ويمكن ان نطرح بعض النصائح :
*الحرص على النظافة الدائمة للمنزل ،
*التهوية الجيدة لغرف المنزل ودخول أشعة الشمس لقتل الحشرات التى لا ترى إلا بالعين المجردة .
*التخلص من القمامة أول بأول حتى لا تكون عرضه للأنتشار الحشرات .
نتظيف خزانات الطعام وتهويتها جيدة، والتخلص من الفضلات ، وغلق المحكم للبرطمانات للطعام التى تواجد فى خزانة حتى لا تكون مصدر لتسرب الحشرات .
*وضع سلك شبكة صغير الحجم على النوافذ والأبواب ، وسد الثقوب والشقوق بالأسمنت اوجبس ،لكى لا تتسرب الحشرات منها . شركة رش مبيدات بالدمام
*تنظيف الأطباق وأوانى الطعام بعد استعمالها مباشرة ، لأنها قد تسبب فى خروج الحشرات من المكان التى تعيش فيه .
*عدم ترك فضلات الطعام على مائدة الطعام ، وتنظيف بصفة دورية تمنع من أنتشار الحشرات والوقاية منها .
وهناك حشرات متعددة قد تسبب للأنسان أزعاج دائم ومنها : النمل والصراصير والبق والذباب والناموس والفئران .
النمل نوعان * النمل عادى مصدر غذائه فضلات الطعام ويعيش فى ثقوب وشقوق المنزل .
والنمل الأبيض يسمى ( العتة) وهو يحتاج إلى طعام الدائم لكى يبقى على قيد الحياة ، مصدر غذائه السكر (الجلكوز) الموجود فى الخشب ، و المتواجد فى الأبواب والنوافذ والأثاث ، وقد يسبب خطر كبير على منزلك فالنمل الأبيض يعمل ممرات ويقوم بتأسيس بيت له أسفل المنزل ، ويكون دمار بمرور الوقت وأضرار فادحة لايمكن اصلاحها إلا بعد فوات الآوان . شركة مكافحة النمل الابيض بالدمام
ويمكن التخلص من النمل الأبيض برش مبيدات كيمائية مخصص لها أثناء بناء الأثاث فى الأرض ، وعند تركيب الأبواب التأكيد من أغلاق جميع الفتحات فى جوانب الباب وألأفضل تركيب الأبواب بالمفاصل وليس بالمواد اللزقة ، وعند شراء الأثاث الضغط على الخشب وتأكد مدى قوتها وعدم أصابتها بالنمل الأبيض .

At October 2, 2017 at 12:46 PM , Blogger ninja said...

ShowBox APk

At December 13, 2017 at 8:26 AM , Blogger sherylbrock said...

Lucky Patcher APK v6.7.5 (Latest) Direct Download for Android. Download Lucky Patcher APK Android Application (Latest) File From Here.

At January 4, 2018 at 2:56 AM , Blogger Unknown said...

Stunning variables on a very basic level ordinarily easy to work. This would without a doubt of times critical by and by while a large number of us discover license you to leave on your site.
Cisco Customer Support

At April 20, 2018 at 11:19 AM , Blogger Unknown said...

I believe the "power" of social networking for the arts has proven its worth over the last few years. I hope to do the same with my dog reltaed blog, which is linked to social dogs here if interested

At May 4, 2018 at 6:24 AM , Blogger Richard Majece said...

You should get really good education if you want to be an expert in social networking. For example, I started from writing psychology essays and I used to write it.

At August 19, 2018 at 3:43 AM , Blogger Alex daina said...

Read the fine print about loan costs Some moneylenders will tempt you with low financing costs just to discover that the real general month to month financing cost is in the hundreds!Borrowers who are feeling urgent and need to acquire their money rapidly may not set aside the opportunity to ask what rate they will get.This is the place perusing the fine print on your credit reports proves to be useful.Respectable vehicle title advance banks will have number crunchers and test installment anticipates their site so you can get a thought of the amount you will pay to obtain.
auto title loans chicago

At January 21, 2019 at 2:51 AM , Blogger Angela Richard said...

It is really a relevant blog post on a relevant topic. I liked it a lot. Essay writing service reviews website offers best useful journals and articles at any time.

At May 17, 2019 at 9:03 PM , Blogger Gclub45 said...

This comment has been removed by the author.

At July 6, 2019 at 4:04 AM , Blogger Rebecca Virginia said...

This article is about social networking for the arts i really like the way you keep posting.
Visual Basic Assignment Help

At January 22, 2020 at 2:47 AM , Blogger jack miller said...

XLS files can be opened with any version of Microsoft Excel. It is a file extension that is used to open XML Spreadsheets(XLSX) files. you can open this file format in any other spreadsheets apps. For more information visit open _xlsx file.

At August 28, 2020 at 7:36 AM , Blogger ayac said...

Yasaklı sitelere girerek pornolar diyerek ifşa pornolarını izleyebilirsiniz.

At October 23, 2020 at 6:38 PM , Blogger amc stars said...

I was able to find good info from your articles.
دانلود سریال قورباغه دانلود سریال قورباغه دانلود سریال قورباغه دانلود سریال قورباغه دانلود سریال‌ قورباغه

At December 1, 2020 at 2:04 AM , Blogger Kaylee Bryson said...

This is one post that is very impressive, it is quite unique and even though the information offered isn't very detailed, I can find it very helpful. This is nice. When looking for the best Link Building Assistance and Articles Submission help, it could at times pose a challenge to many people. This is why we are here, custom storage racks a team of professionally skilled statisticians that deliver nothing but the best assistance. We are ever ready to provide excellent services.

At December 7, 2020 at 4:39 AM , Blogger Kaylee Bryson said...

Thanks for sharing this blog with us! Keep sharing! I am new in the blog writing. platinum design services All types of blogs and posts are not helpful for the reader. Here the author is giving good thoughts and suggestions to each and every reader through this article. Quality of the content is the main element of the blog and this is the way of writing.

At January 14, 2021 at 5:25 AM , Blogger sharai libas said...

Really nice sharing, I search many time this type of post. going for Hajj and Umrah!! you must need to puchase Ahram for this, Ahram Shopping Online in Pakistan with best quilty and discounted price

At February 8, 2021 at 11:09 PM , Blogger sharai libas said...

Good to see you here, good information for us,pakistani burqa for sale with free shipping and cash on delivery Click Here

At September 9, 2021 at 11:58 PM , Blogger cally jesper said...

Informative Post. Such a one of useful information. Thanks for sharing with us.
With skilled and trained electricians, Todd Peters Electric as a Electrician Corona Ca service provider has come to your doorstep with extreme electrical solutions. We provide quality Electrical Services with careful analysis and observation of client's demands and budgets. If you would like to hire an electrician, simply dial our toll-free number or visit our website.

At September 21, 2021 at 3:39 PM , Blogger solar panel said...

If you are looking for orange county solar companies at affordable or reasonable prices. Look no further, Burge Solar Power is one of the best solar panel company in California that specialises in installing the best solar panels at residential and commercial sites. For more information, you can call us at (951) 787-9800.

At September 23, 2021 at 11:02 AM , Blogger Ragini Tiwari said...

Small Assisted Living
Assisted Living Aurora
Assisted living centennial
Castle Rock assisted living
Lakewood Gardens Care Homestead
Assisted Living Lakewood
Independent Living Lakewood
Independent Living

At January 12, 2022 at 5:50 PM , Blogger Abet lenato said...

I was very pleased to find this web-site. I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
Click Here
Visit Web

At March 7, 2022 at 3:03 AM , Blogger Blog - Buy Indian Handicrafts Online Shopping said...

Best Online Shopping Website in India

Best Astrologer in Bangalore

At April 8, 2022 at 10:33 PM , Blogger 123bet said...

Great job on this content. I liked it a lot. Thanks for the great and unique info.
ดาวน์โหลด 123plus

At July 8, 2022 at 10:28 AM , Blogger brookkelly said...

I'm happy I found Sam as an intermediate artist, and it's safe to say he's my new art teacher and inspiration. I'm grateful.
Making art helped me concentrate on other things, android app development agency uk like finishing my schoolwork right away before concentrating on my artistic abilities. Sam has so much to teach me!

At August 18, 2022 at 5:46 AM , Blogger Timothy said...

Thanks for your post. I'm a professional driving instructor at a driving school in UK. Here you can meet different manual and automatic driving instructors. If you would like to learn about driving then feel free to contact me.

At August 22, 2022 at 4:34 AM , Blogger Mark said...

The social networking is the more powerful platform. Most of the companies provide the typography animation production services via this platforms and other business are also running via this platform especially of ecommerce stores.

At September 1, 2022 at 4:45 PM , Blogger annerobert said...

This is quite informative and useful for me. This black neverfull gm bag is instantly recognizable with its LV Damier Ebene is a favorite among celebrities and fashionistas alike.

At March 31, 2023 at 10:57 PM , Blogger munnaza said...

The Art Of Social Media is a collection of over 100 practical recommendations for treating your social media presence like a business and employing a bottom-up strategy best spa in karachi to get the attention your brand, product, or business deserves.

At May 8, 2023 at 5:26 AM , Blogger jane robert said...

Your post is simply marvelous! I really enjoyed reading it, and I think you have great potential as an author. I have bookmarked your blog, and I plan to return to it in the future. Keep up the great work, and know that your efforts are truly appreciated. Have a wonderful day
separation agreement in virginia

At September 29, 2023 at 6:07 AM , Blogger Seven Mentor said...

Great article, very informative and well written thank you for posting it it helps increase my knowledge. we also help students to grow in their careers through our course. SevenMentor can help advance your career at any level.

FullStack Course in Pune

At April 21, 2024 at 11:27 PM , Blogger Fast Marine Boats said...

These decentralized platforms offer an excellent opportunity for talented creators to engage with their audience in new and innovative ways. boats for sale abu dhabi


Post a Comment

Subscribe to Post Comments [Atom]

<< Home