Theatre Bay Area Chatterbox

Thursday, June 2, 2011

Can We Really "Do Less, But Better, with the Same?"

Sasha Hnatkovich is the Communications Director of Marin Theatre Company. He has an MA in Community Development and Planning from Clark University and previously worked with Philharmonia Baroque Orchestra, Trinity Church in the City of Boston and as a freelance writer. His views do not necessarily reflect those of Theatre Bay Area or those of his employer.

Can we really ‘Do less, but better, with the same?’
A follow-up to the 2011 Theatre Bay Area Annual Conference Plenary

During the Supply and Demand Plenary at the 2011 Theatre Bay Area Annual Conference, it took me a moment to realize just how misleading the advice of Ralph Remington of the NEA and John McGuirk of the Hewlett Foundation was. ‘Do less, but better, with the same’ was the gist of their statements. The suggestion was not to, for example, continue spending $10,000 on five shows, but rather spend $10,000 on four shows (or three or two), increasing the budget per show and thus, according to the speakers, increasing the excellence of the artistic product.

With further thought, I see two problems with this advice.

First, the advice of Remington and McGuirk was based in what is, in my opinion, false logic: Funding equates to excellence of artistic product. In other words: if more funding, then better art; less funding, worse art. I think we can all agree that we have all, on more than one occasion, seen quite the opposite: small budget projects succeeding because of creative solutions to having less and big budget projects failing because of uninspired excesses from having more. That is not to say there is not excellence being produced with more (or crap with less), only that it is impossible to support the claim that that funding is the sole catalyst of artistic excellence.

Second, the advice of Remington and McGuirk was based on math that did not account for the less-than-flexible variable of earned income.

Let us say that we run a theatre company and our budget for our 2010-11 season of five productions was $10,000 (we’ll roll the operational budget into the production to keep this simple). For the sake of easy math, let us divide our budget equally among the productions: $2,000 per production. That’s all we had to spend on each show.

Of course, we are fiscally responsible managers in our hypothetical example and our expenses are based not only on what it would take to accomplish our artistic vision but also our pragmatic revenue expectations. We don’t think running up a cumulative deficit year after year is very healthy, so we aim to earn at least $10,000 (or $2,000 a production) to balance the books.

Being a nonprofit performing arts organization, we tend to only earn about 50% of our income from ticket sales. We earn the remainder from donations and grants. So, let’s say we are able to recoup the costs of each $2,000 productions with $1,000 in ticket sales and $1,000 in contributions, like this:

$1,000 earned + $1,000 contributed = $2,000 x 5 = $10,000 total season revenue

Aren’t our auditors happy?

However, let’s say we were inspired by the advice given by Remington and McGuirk at the 2011 TBA Conference! If we decided to “focus on excellence” by reducing the number of productions (in this case, we’ll say from five to two) while keeping our budget flat, as was suggested by Remington and McGuirk, then we’d expect to get a model like this in 2011-12:

$2,500 earned + $2,500 contributed = $5,000 x 2 = $10,000 total season revenue

Right?

If you are or have ever been responsible for ticket sale income, you are probably hyperventilating. You’ve been squeezing blood from of a stone for years with your pathetic marketing budget just to sell $1,000 worth of tickets to each show. Now, you’re expected increase income by 150%?! In one year?! And this expectation comes with fewer chances to recoup losses (you only have two productions to earn your budgeted income) and a just slightly less-than-pathetic marketing budget. But wait, wait, you have capital-E Excellence on your side!

Edgar Allen Poe once said: “There are few cases in which mere popularity should be considered a proper test of merit.” A marketer knows this. He or she knows that merit is not enough fuel sales of a product. More often than not, sales of a product are related to consumer behavior, brand or product reputation, customer and business networks, price points, persuasiveness of messaging, accessibility to bandwidth (and so much more) rather than just excellence alone. In other words, our hypothetical theatre company will be lucky to pull this off in 2011-12:

$1,500 earned (a miraculous 50% increase from 2010-11) + $2,500 contributed = $4,000 x 2 = $8,000 total season revenue

Oh crap, we kept our spending flat at $10,000 and now we have a $2,000 deficit. But Remington and McGuirk's advice, to spend the same on fewer shows, in fact puts the burden of funding our artistic product on their organizations–the very organizations that they say are unable to increase funding to us. In the example above, contributed income would have to increase 40% (now the folks in charge of development are hyperventilating) to break even.

Does consolidating resources in fewer shows make for better shows? Can it even be done? Do you know of any examples to support this advice? Let me know in the comment section below. I’m hoping you’ll prove my logic exercise wrong.

Labels: , , , , , ,

1652 Comments:

«Oldest ‹Older 1601 – 1652 of 1652
At October 16, 2022 at 2:53 AM , Blogger murtaza said...

It is known in the business world that it is very easy to start a new company or business in Hong Kong. Hong Kong has a relatively business-friendly administration. You can set up a new company within 2 weeks in Hong Kong. Also, the expense is very low to start up a new company in Hong Kong.
Advantages Of Registering Your Company In Hong Kong

 
At October 16, 2022 at 7:28 AM , Blogger Anamika Sharma said...

There should be at least one director for a Turkey Company Registration. Turkey has no restriction on the amount of company enrollments.


 
At October 17, 2022 at 10:32 AM , Blogger shivam said...

Delaware Corporation Bylaws set forth the rules and procedures that govern how your corporation is to be managed. It is important that your bylaws are consistent with your business model.

 
At October 17, 2022 at 10:54 PM , Blogger sandwichpanel said...

ساندویچ پانل

 
At October 18, 2022 at 2:18 AM , Blogger shivam said...

A Delaware Limited Partnership in the USA is a smart compromise to take into account for those looking to obtain cash without significantly reducing possession and management. In essence, it’s a form of collaboration that offers position-based liability coverage and a few supplemental chances for financial planning.\

Read More: Delaware Limited Partnership Formation

 
At October 18, 2022 at 4:10 AM , Blogger murtaza said...

The country where dreams come true, the USA is a preferred name for startups as well as established organizations to do business. The thriving US markets and access to a global marketplace make it one of the best countries for businesses to thrive. It is an economic superpower with advanced technology and infrastructure coupled with abundant natural and human resources. Here are some factors that make the USA the best place to establish your presence.
USA Company Registration

 
At October 18, 2022 at 4:29 AM , Blogger Anamika Sharma said...

Since Poland is presently at its best economic conditions amongst the top different nations, the Poland business visa is acquiring a ton of popularity. Business entrepreneurs, investors and merchants from the different parts of the world want to visit the country to begin their business activities in Poland.

 
At October 19, 2022 at 3:33 AM , Blogger Anamika Sharma said...

PESEL Number in Polish represents Powszechny Elektroniczny System Ewidencji Ludności and is a 11 digit Widespread Electronic Framework for Enrollment of the people.

 
At October 19, 2022 at 10:07 AM , Blogger shivam said...

If you’re thinking about the possibility of a Delaware LLC merger, a short-form form may be the most straightforward and fastest alternative. It’s commonly utilized in cases where the merging company doesn’t want to hold meetings or get shareholders that are approved.

Read More: Delaware LLC Merger

 
At October 19, 2022 at 10:23 AM , Blogger murtaza said...

Firms that have a hundred or fewer qualified stakeholders, who aren’t corporations, and also match all the necessary criteria, may get elected to get taxed under the IRC’s (Internal Revenue Code) Subchapter S. And therefore, are termed as S corporations.
Corporate Income Tax In USA

 
At October 20, 2022 at 2:03 AM , Blogger shivam said...

The establishment charge rate for Homegrown as well as Unfamiliar Restricted Obligation Organizations (LLCs), Restricted Associations (LPs) as well as Broad Organizations (GPs) framed or enlisted in Delaware is a proper yearly measure of $300.

Read More: Delaware Franchise Tax And Annual Report

 
At October 20, 2022 at 3:38 AM , Blogger murtaza said...

Every alien in Poland has been required to declare his or her location with a competent district office (where he or she resides) since 2018. Because the registration process already involves assigning an individual a distinctive PESEL number, each overseas student and employee in Poland must have one.
Poland PESEL Number

 
At October 20, 2022 at 5:32 AM , Blogger Anamika Sharma said...

Types of business entities in Poland
are:
Partnership Firms
Limited liability corporations
Branch office
Representative office

 
At October 22, 2022 at 9:12 AM , Blogger Anamika Sharma said...

Both the national and local governments of Poland impose taxes. In 2017, Poland's tax take accounted for 33.9% of its GDP. The main tax systems that are used nationally are the ones that levies income tax, Social Security, business, and value-added taxes.

taxes in Poland

 
At October 24, 2022 at 8:00 PM , Blogger pgslot said...

Check out our new products here: สล็อตPG [item code is aoom123]

 
At October 26, 2022 at 7:36 PM , Blogger murtaza said...

The Act states that the concept of period accumulation applies to pensions, disabilities, and survivors’ pensioners (save for retirement benefits under specific systems for uniformed operations, justices, and attorneys), and also illness and maternity pay.
Poland Social Security Benefits

 
At October 27, 2022 at 4:58 AM , Blogger Anamika Sharma said...

The strategic location and rapidly developing economy of Poland are the key <a href="https://ondemandint.com/blog/benefits-of-registering-a-company-in-poland/>benefits of registering a company in Poland</a>.

 
At October 28, 2022 at 4:58 AM , Blogger Anamika Sharma said...

How do you open a Polish restaurant?
- The first condition is that the property abide by the rules set forth by company operations, development legislation, and safety regulations.
- Draft a rental agreement following the registration of the business.

 
At October 29, 2022 at 11:09 PM , Blogger murtaza said...

The mandated minimum permissible amount of payment for work is known as the minimum wage in Poland depending on an employment contract. Although not all countries have a minimum wage, it is usually important to individuals.
Minimum Wage in Poland

 
At November 1, 2022 at 12:31 AM , Blogger Anamika Sharma said...

Responsibilities Of A Company Secretary In Singapore
1. The office secretary is in charge of maintaining the company mark safe and applying it to paperwork as necessary.
2. The Office Secretary is in charge of making sure that the company and its directors always abide by the rules set forth in the company's constitution.

 
At November 1, 2022 at 10:16 AM , Blogger murtaza said...

If you wish to move to Poland, you might think to yourself, is it too expensive to reside there? Well, the great news here is that you wouldn’t have to rob a bank to stay in Poland. The capital, and the priciest location in Poland, Warsaw, bags the 169th position in the Mercer 2020’s list of Cost of Living in Poland. To give you a better idea, let’s take a look at the cost of residence in Poland:
Cost of Living in Poland

 
At November 7, 2022 at 4:01 AM , Blogger shivam said...

If there’s one document you should prioritise when starting a business, it’s the Certificate of Incumbency and the aspects involved in running your Delaware company: you need it to enter agreements, open bank accounts, and engage with corporate/government agencies. Establishing a company requires filing tons of paperwork, some of which are more or less challenging depending on your proficiency with corporate terminology.

Read More: Delaware Certificate Of Incumbency

 
At November 7, 2022 at 9:17 AM , Blogger murtaza said...

Did you ever consider forming a business in another country? Or do you want to establish your business in a country like the United States? The United States is well-known for becoming an excellent financial center.
Registering A Company In The USA

 
At November 8, 2022 at 8:46 AM , Blogger Anamika Sharma said...

There are two taxes in Ireland, and the nation has accords covering more than 70 countries, including all of the EU and the US. Various tax benefits have made it possible for businesses to save a significant amount of money.

Ireland Company Registration

 
At November 10, 2022 at 12:41 AM , Blogger murtaza said...

An EIN is simply a tax responsibility for some companies. There are some companies that don’t need to get an EIN, but they have their own compelling reasons for that. It should be noted that getting an EIN is extremely beneficial.
Benefits Of Getting an EIN in USA

 
At November 10, 2022 at 2:20 AM , Blogger shivam said...

The necessities are essentially founded on unambiguous conditions and activities, as opposed to prevalent thinking that main huge firms need an EIN. All in all, regardless of whether you work independently or as a sole owner, you want an EIN Number in Delaware.

 
At November 11, 2022 at 8:40 AM , Blogger murtaza said...

Employer Identification Number is a unique identification that’s given to a corporate framework so that its identification becomes easy to determine by the IRS, Internal Revenue Service. The employer identification number is usually utilized by companies to report taxes in the USA.
Employer Identification Number(EIN) in the USA

 
At November 11, 2022 at 10:30 PM , Blogger shivam said...

An LLC is the most common entity structure businesses will use to transition from a sole proprietorship. It’s the most flexible corporate vehicle and can offer a variety of perks to help a company grow.

Read More: Delaware vs Florida LLC

 
At November 15, 2022 at 9:04 AM , Blogger murtaza said...

The United States has the greatest industry and is the highest dealer on the globe. Many multinational firms choose to create a USA business bank account to conduct business with American consumers in a much easy way.
USA Business Bank Account 2022

 
At November 16, 2022 at 2:15 AM , Blogger murtaza said...

Your favorite brands are likely to be remembered first by their logos and slogans. You will immediately associate trademarks with companies that they use in their marketing. Companies can use the Importance of getting a USA trademark registration to be a powerful marketing tool and ensure legal protection for their products. Importance of Getting A USA Trademark Registration

 
At November 20, 2022 at 9:05 AM , Blogger murtaza said...

Brand protection is a territorial right that applies only within the borders of the country where it is registered. Businesses looking to expand abroad should ensure that their trademarks have protection in the countries where they are expanding.
Trademark Registration in the USA

 
At November 21, 2022 at 2:53 AM , Blogger murtaza said...

Delaware corporations are businesses that are legitimately registered in Delaware but they can do commerce elsewhere in the world. Delaware draws to banking and economic organizations in particular because of its profiteering regulations, which allow banks and lenders to demand exorbitant interest rates.
Delaware Corporation

 
At November 22, 2022 at 8:48 AM , Blogger murtaza said...

We understand your excitement regarding your business incorporation, but you should take time to think about and understand all the advantages and disadvantages of Delaware company formation. Several businesses get incorporated in Delaware, and there are several positives about this state that make it a famous incorporation site.
Advantages And Disadvantages Of Delaware Company Formation

 
At November 28, 2022 at 1:30 AM , Blogger murtaza said...

The best thing about company formation in Delaware is that you don’t have to visit or even stay there to carry out the processes. The citizens of restricted nations like Iran, North Korea, Syria, and Cuba, can’t establish a firm in Delaware, but apart from these, anyone can register their business in Delaware
Delaware Company Formation For Foreigner

 
At November 29, 2022 at 1:32 AM , Blogger murtaza said...

Executive Officer (also known as Chief Executive Officer, President): Responsible to oversee the overall activities of the company and the signing of stock certificates that have been issued to shareholders.
Secretary: Maintains detailed records of the corporation and prepares meeting minutes of internal shareholders.
Officers in a Delaware Corporation

 
At November 30, 2022 at 1:20 AM , Blogger murtaza said...

The technique is quite a simple one, however, once you have agreed to incorporate a firm in Hong Kong, you can select the name and review it if it is available. To register a firm name in Hong Kong Companies Registry takes less than 24 hours.
Types Of Hong Kong Companies

 
At December 4, 2022 at 10:36 PM , Blogger murtaza said...

They were granted assets in conjunction with an employee stock ownership plan because you want them to transfer them. After all, they are changing jobs.
Perhaps they are the firm’s originator and want to recoup their investment and communicate with external investors to generate funds for expansion or to completely depart the organization.
Transfer Of Shares Of Singapore Private Limited Company

 
At December 7, 2022 at 1:06 AM , Blogger murtaza said...

If you wish to improve the equity share capital of your firm amongst the several kinds of sources of equity share capital, the rights issue is what you need. Rights shares are different from the general issue of shares.
Rights Issue Of Shares

 
At December 8, 2022 at 1:36 AM , Blogger murtaza said...

There should be one director at a minimum who will be in charge of overseeing the business operations.
The chosen director must be a member of the European Economic Area.
In the event that there is only one director, then the business must hire a different company secretary. However, if the firm has more than one director, then one of them may also serve as the secretary.
Limited Liability Company in Ireland

 
At December 23, 2022 at 11:10 AM , Blogger murtaza said...

In compliance with the GDPR, Estonian institutions preserve their customer’s personal data. The GDPR establishes the standards that the banks are required to uphold while handling customer personal information, even during preservation and removal. Banking firms in Estonia are required to provide total security and privacy for customers’ private details.
Business Bank Account in Estonia

 
At December 25, 2022 at 10:14 AM , Blogger murtaza said...

When opening a corporate bank account, the bank account holder will need to sign up at the Centre de Formalités des Entreprises to obtain a company registration in France. All other requirements related to taxation and business will also be handled by this institution.
France Company Registration

 
At December 27, 2022 at 10:01 AM , Blogger murtaza said...

Spain is one of the countries with the highest productivity for building firms within the European Union due to its significant investment rates as well as its growing manufacturing sector and its friendly business climate. The growth rate in Spain is much higher than the EU average and many foreigners and experts can register a company.
Spain Company Registration

 
At December 28, 2022 at 9:56 AM , Blogger murtaza said...

The second step involves getting the business name and operation authorized by the Austrian Commercial Registry Office, or HRA. It is the government organization responsible for regulating the formation of corporations, their registration, as well as other services related to company incorporation.
Austria Company Registration

 
At December 29, 2022 at 1:26 AM , Blogger murtaza said...

A country which is home to around 4 million residents in total, and there is about the same amount of Croatian people who speak English in other countries
Croatia Company Registration

 
At December 30, 2022 at 2:25 AM , Blogger murtaza said...

Sweden is a nation blessed with business-friendly rules and laws. It holds the reputation of being one of Europe’s business-friendliest countries. The process to register a company in Sweden is simple and straightforward once you’ve got a grasp of a few fundamental concepts.
Sweden Company Registration

 
At January 3, 2023 at 1:26 AM , Blogger murtaza said...

The minimum share capital required for this type of business is at least 61,500 EUR which can be paid by at least two shareholders. The company may be founded either by individuals or legal entities regardless of the place of residence or citizenship they possess. The liability remains restricted for shareholders.
Belgium Company Registration

 
At January 4, 2023 at 1:32 AM , Blogger murtaza said...

The process of registering a business in Switzerland is a way to take your business to the highest possible level. Switzerland is among the most trustworthy and famous nations worldwide to incorporate a business. The strong banking and insurance industries and the stability of the economy,
Switzerland Company Registration

 
At January 5, 2023 at 1:29 AM , Blogger murtaza said...

The principal supervisory authority for registering a company in Ireland is called the CRO (Companies Registry Office). According to the rules of CRO, there exist a variety of types of entities that can Ireland company registration. All applicants must get the proper authorization from the CRO before company registration in Ireland.
Ireland Company Registration

 
At January 5, 2023 at 9:41 AM , Blogger murtaza said...

* A company name

* Details of Directors, Company Secretary, and Shareholders

* Information on the authorized and issued capital shares

* Contact details of your registered address and business address

* A valid ID is needed with Evidence of Address.
Holding Company in Ireland

 
At January 7, 2023 at 1:44 AM , Blogger murtaza said...

The capital city of Ireland might be tiny but it’s got more character than cities that is twice as big. Dublin is the home of much of Ireland’s wealth which is meticulously displayed through the three areas that comprise the National Museum- archaeology; the beauty of expressions and stories as well as the common history. Dublin City Gallery- Hugh Lane and the Irish Museum of Modern Art offer top-quality modern and contemporary work accumulations.
Reasons to Invest in Ireland

 
At January 9, 2023 at 1:21 AM , Blogger murtaza said...

The Delaware Certificate of Incorporation gives legal status to your corporation upon its issuance by the Delaware Division of Corporations.

The certificate is sufficient to legalize your business. However, any subsequent actions such as opening a bank account and seeking financing options will require a Certified Copy.
Delaware Certificate of Incorporation

 
At January 16, 2023 at 10:19 PM , Blogger Grayson Living said...

Grayson Living has the perfect solution. Our portable Kitchen Island are available in a variety of colors and designs that will fit any home's decor. They are durable, easy to clean, and movable so they can be placed wherever you need them. Stop by today for more information!

 
«Oldest ‹Older 1601 – 1652 of 1652

Post a Comment

Subscribe to Post Comments [Atom]

<< Home