Theatre Bay Area Chatterbox

Wednesday, July 15, 2009

Smackdown: Audiences Vs. Donors! (Maybe)

A report out a couple days ago from Barclay’s Bank, reported on in the Daily Telegraph and brought to my attention by You’ve Cott Mail (click on “You’ve Cott Mail” in the left menu) presents an interesting picture of what’s happening with high-end individual donors across fields. And as they say, there’s good news and there’s bad news. Click here to download the whole White Paper (PDF).

Essentially, Barclay’s surveyed 500 wealthy donors and found that 75 percent of them have not reduced their charitable giving in the past 18 months--and that more than 25 percent have actually increased their charitable giving during that time. Per the Daily Telegraph:

“Now that governments are overburdened with debt, the rich felt it more important than ever that wealthy individuals did their bit for charity, the report said. When asked where they would make cuts if the downturn continued, respondents said they would be more likely to stint on luxury goods, holidays and eating out than curb their donations to charity.”

Good news, right? Well, maybe.

The bad news is that Barclay’s also reports that “traditional recipients of charitable donations”--the arts and religious organizations--are falling out of favor with these same donors in favor of more concrete causes like health care, children and environmental causes. In the words of the report, “This trend [will] accelerate over the next decade if the causes in question [Hey that’s us!] [fail] to engage in a meaningful way with the next generation of givers.”

Suddenly, the question of relevance is no longer an esoteric debate (if it ever was)--but now it has to be argued from both the audience development side and the donor cultivation side. Recently, this blog has had items (and very insightful comments) about what relevance actually means, specifically centered around the ability to develop new audiences. That discussion has primarily been fueled by representatives from smaller, more innovative companies who are reacting against exactly the comforting long-term sameness that I would argue most major donors (yes, a grand generalization) are drawn to. And many of their arguments, I think, are going to be hard to scale up to the larger companies, many of whom, as it happens, are the cultivators of more major donors. This is not to say that the “next generation of givers” that Barclay’s references will also be drawn to the traditions that are wrapped up in theatre, but I do think news like this begs the question: How do we both engage new audiences (new segments, people who are not looking for your same old presentational theatre experience) while also revitalizing the high-end donor base that (at least in large and some midsize companies) is supposedly the steadiest source of income over the long term?

Trends during this downturn locally (via the Pulse survey and anecdote) seem to indicate that loyal donors are indeed staying loyal, at least at a higher rate than foundations, corporations and non-donor attendees. I hope that continues. But that gets me to a quandary (which I realize is at least partially based in a stereotype of who those backbone donors are and what they enjoy): how can we innovate our way as a field into the hearts and minds of a new audience (more diverse, plucked from more distractions, used to on-demand everything and less appreciative of presentational cultural modes) while also continuing to court those staider, more traditional and, yes, more loyal would-be donors? Especially when competing (a sad word in this context) with things like poverty, heart disease, cancer, global warming, AIDS, etc.?

Labels: , , ,


At July 18, 2009 at 1:29 PM , Blogger An Honest Critic said...

I think the question of relevance is far too often targeted at administrators and not at artists.

And why is art competing for funding with other community building programs, instead of working in tandem with them?

At July 22, 2009 at 2:32 PM , Blogger Clay Lord said...

Honest, here's a question back at you -- how would you/can you frame a discussion with artists that begins from a point of "relevance?" I feel like the conversation always has to incorporate both sides of the coin to be actionable and, ahem, relevant -- artistic working in tandem with marketing/admin to identify the particular goals of the company in relation to the community and audience, and then whether they're satisfying those goals. That gets to you the point where you do start doing different work -- see the Intersection/Cal Shakes co-pro of Blood in the Brain, an adaptation of Hamlet set within the community seeing the show, or Shotgun Players' Love is a Dream House in Lorin, developed in tandem with members of the community and audience base in the Berkeley neighborhood where they perform. If an artistic director is so precious about their work as to not care whether they continue to serve the constituency coming through the door (or more importantly, the constituency that the company is seeking to attract through the door) that is a problem.

At July 28, 2009 at 4:47 PM , Blogger Carl Benson said...

"Intersection/Cal Shakes co-pro of Blood in the Brain, an adaptation of Hamlet set within the community seeing the show"

Oh my god, please no. I think, Clay, this example actually disproves your point. This is the problem when admin and arts collaborate - they bring you an overdone and outdated classic with a new twist! Your description of that show makes me want to bang my head against something solid and unmoving.

"How would you/can you frame a discussion with artists that begins from a point of 'relevance?'"

Easy ... How does your work engage with the community? If you can't answer that quickly in one sentence, you should really take a look at whether your work is "relevant."

At March 12, 2017 at 8:41 AM , Blogger marko said...

On the off chance that your loan specialist is Freddie Mac or Fannie Mae, you can without much of a stretch fit the bill for an administration program that is intended to help you so that your portions are rebuilt at under 31% of your month to month salary. Cash Advance San-diego

At March 16, 2017 at 11:25 PM , Blogger marko said...

It is significantly simpler to fit the bill for these sorts of credits and you won't be put through hell and back attempting to meet some kind of stringent capability like the customary banks. Additionally, you are not required to set up your own property for guarantee. auto title loans

At March 17, 2017 at 11:06 AM , Blogger marko said...

Bank advances can bail you out of a circumstance, however generally just briefly. While the advance can help you pay off existing obligation, you are still left with another credit you have to pay off. A bank advance will likewise not show you to oversee obligation viably. cash advance

At April 12, 2018 at 7:31 AM , Blogger Richard Majece said...

It's quite difficult question to discuss. I even wrote philosophy essay using to understand what I feel about it.

At June 28, 2018 at 4:10 AM , Blogger jaastark said...

great post thanks for sharing this wonderful post
tutuapp apk
tutuapp latest version
tutuapp for ios
tutuapp alternative
tutuapp for mac
tutuapp download
tutuapp for iphone
tutu helper
tutuapp for android
tutuapp web
tutuapp for blackberry
tutuapp for pc
tutuapp mod apk
tutuapp windows
tutu helper free
best tutuapp alternative
tutuapp apk download
tutuapp for pc
tutuapp for ios
tutuapp for ios 11
tutuapp for android
tutuapp alternative
tutuapp vip
tutu helper
tutu helper vip

At January 29, 2019 at 3:54 AM , Blogger Unknown said...

Visit here!
Outstanding PICOT question paper
Philosophy papers
Essay Papers
Research Papers
Research papers
Nursing papers
Health Promotion Papers
Argumentative Essays

At February 27, 2019 at 1:36 AM , Blogger Amanda Cross said...

High school graduates are often faced with two significant decisions that will shape their futures: college majors which college to attend and what to study.

At June 17, 2019 at 12:34 AM , Blogger said...
Gergstore - Online Shopping India
Golden Era Software Solutions
Buy handicrafts online in India

At August 29, 2019 at 5:20 AM , Blogger steve said...

شركة تنظيف بالامارات
شركة تنظيف دبي
شركة تنظيف كنب بدبي بالبخار
شركة تنظيف سجاد بدبي
شركة تنظيف في ابوظبي
شركة تنظيف منازل فى العين
شركة تنظيف كنب في ابوظبي
شركة تنظيف كنب العين

At December 5, 2019 at 3:48 AM , Blogger geeksquad said...

Geek Squad Appointment |
Best Buy Geek Squad Appointment |
Best Buy Appointment |
Geek Squad Appointment Scheduling |
Best Buy Geek Squad Appointment Schedule | Appointments |

At February 2, 2020 at 8:06 PM , Blogger gyaan said...

you can find some special partner for you. Just call us and ask for a Call Girl in Pune If you are all alone in the big city with nothing to do or no friends to accompany you can call us any time for more details. Check our other services...
Call Girl in Shimla
Call Girl in Shimla
Call Girl in Shimla
Call Girl in Surat
Call Girl in Surat

At February 4, 2020 at 2:48 AM , Blogger geeksquad said... chat with agent |
geek squad chat with an agent | chat with an agent |
geeksquad chat |
best buy chat |
geek squad tech support chat |

At February 12, 2020 at 5:57 AM , Blogger gyaan said...

We have a List of Girls who are in financial problems. They need your help. They are ready to sleep with you in some small amounts. Call us for their contact no and help them. To book an escort just drop a call to the given number and ask them what kind of service you want!. You will also WhatsApp us for the availability of our Russian Escorts in Jaipur . If you’re in the end determined and ready to enjoy the amusing of being at duration the corporate of one of our beautiful girls. Check our other Services...
Russian Escorts in Kolkata
Russian Escorts in Kolkata
Russian Escorts in Kolkata
Russian Escorts in Kolkata
Russian Escorts in Kolkata

At February 22, 2020 at 3:18 AM , Blogger Unknown said...

نقل عفش من الدمام الى الرياض نقل عفش من الدمام الى الرياض
ارخص نقل عفش بمكة ارخص نقل عفش بمكة
نقل عفش من جدة الى الاردن نقل عفش من جدة الى الاردن

At March 21, 2020 at 1:41 AM , Blogger manali escorts by mahi gill said...

Hi firends My Name Is mahi gill And I Am 24yrs Old Escort Girl Living In manali And Here Is An Independent Escorts Girls Service In manali So u Can Call Us

And Book An Call girls Get your door step
Ambala Call Girls
Amritsar Call Girls
Baddi Call Girls
Bharuch Call Girls
Chandigarh Call Girls
Dharamshala Call Girls
Dalhousie Call Girls

At April 28, 2020 at 12:41 AM , Blogger anju said...

good post...keep sharing....its very helpful | | |

At May 25, 2020 at 12:02 PM , Blogger Priya Sharma said...

shimla escorts
call girls in baddi
bharuch call girls
jammu escorts
manali escorts
amritsar escort
ambala call girls
roorkee escorts
call girl in dehradun

At May 25, 2020 at 12:02 PM , Blogger Priya Sharma said...

kasol escorts
rajkot call girls
escorts amritsar
zirakpur escort
mohali call girls
panchkula escort
jaipur call girls
palampur escort
sonipat call girls

At May 25, 2020 at 12:03 PM , Blogger Priya Sharma said...

panipat call girls
rohini call girls
narnaul escorts
dehradun escorts
manali escorts
manali escort
escorts manali
chandigarh escort
mussoorie escort

At May 25, 2020 at 12:03 PM , Blogger Priya Sharma said...

haridwar escort
rishikesh escort
surat escorts
dehradun call girls
call girls in dehradun
call girl in dehradun
mussoorie call girls
mussoorie escort service

At May 25, 2020 at 12:03 PM , Blogger Priya Sharma said...

call girls in mussoorie
haridwar call girls
haridwar escort service
call girls in haridwar
rishikesh call girls
rishikesh escort service
call girls in rishikesh
karnal escorts

At August 29, 2020 at 1:48 AM , Blogger Daniella said...

buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online
buy marijuana online

At December 14, 2020 at 12:35 AM , Blogger Aenny Singh said...

call girls in manali##
escort service manali##

At December 14, 2020 at 12:35 AM , Blogger Aenny Singh said...

call girl in manali##
escort service in manali##

At March 26, 2021 at 7:10 PM , Blogger ekoelmer said...

Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.


At May 22, 2021 at 4:18 AM , Blogger Daniel Paul said...

As one of the leading online nursing dissertation writing help, we assist the students so that they do not feel stuck in their dissertation. We possess versatile knowledge and expertise in drafting a nursing thesis.

At May 22, 2021 at 4:19 AM , Blogger Daniel Paul said...

British Dissertation Consultants is a UK-based consultancy service providing best dissertation services. Our reputed experience enables us to ease your academic burden by providing competent management, editing and proofreading services to realize your academic goals.

At July 30, 2021 at 11:55 AM , Blogger jenny Eklof said...

The jackets that we sell are replicas of the coats worn by top television celebrities because it is a growing trend to copy them when it comes to fashion. These celebrities have really become the trendsetters. This leisure was hitherto in reach of only the rich and the rest could only dream about it. But now these jackets are available for all people who want to buy them because of our affordable prices. So we welcome you to come and buy celebrity jackets of excellent quality and know more about us and our products!
b 3 shearling leather bomber jacket


Post a Comment

Subscribe to Post Comments [Atom]

<< Home