On Theatre Etiquette
The LA Stage Blog posted a link to a fascinating little article in the London Times online edition called The 15 Golden Rules of Theatre Etiquette. It's neat, but it left me with a bit of an odd taste in my mouth, given how gung-ho I am on trying to bend our rules to incorporate new audiences into the fold.As some of you may have read, I’ve been engaged in a pretty active conversation with some of our smaller companies about changes in theatre etiquette--and, really, changes in expectations about theatre etiquette. Of course there’s a fine line to walk, but one thing that has come up which I think deserves some merit is that, by sticking with all of these rules over time, we’re actually hurting ourselves by not adjusting to changes in audience demographics, attitudes, etc.
For example, this one from the Golden Rules:
“If the child you’re bringing is chatty, gag it. If it’s fidgety, handcuff and shackle it. And if you’re altruistic enough to bring a school party to a Shakespeare matinée, threaten potential wrongdoers with tickets to the next revival of Timon of Athens, to be followed by a ten-page essay on the ethics of Apemantus.”
Rebecca Novick wrote recently on the Chatterbox about taking her daughter to a National Dance Week performance--her first live performance ever. All the kid wanted to do was get up and dance (it was a dance performance), and Rebecca was told that she had to get the kid to calm down, quiet down, and sit still--or she had to leave. The girl, unfortunately but not surprisingly, lost interest as soon as she wasn’t able to engage the way she as a child would.
I totally get that there need to be levels of propriety. But I think we as a community really need to start thinking more outside that box, allowing for new ways to experience/interpret/participate in live theatre, or we’re going to get left in the dust….
Labels: engagement, etiquette, marketing