A NYT article published 8/16/09 details the Twitter success story of Broadway's Next to Normal. Apparently this past spring the show's creator, Brian Yorkey, began sending single tweets that were more than just marketing quips or lines from the show. He adapted the script for a Twitter audience, sending character lines that were intended to happen when that character wasn't speaking on stage. By the Sunday morning of the Tony Awards in June, when the tweets stopped, a complete shadow script was in existence.
It's apparently hard to gauge the success of this technique as a marketing tool. Did the surge in sales happen because of the tweets or because of the show's 11 Tony nominations (and eventual multiple wins)? Who's to say. But it certainly speaks to the creativity possible in the world of social networking. I will let you read the specifics of the article yourself:
http://www.nytimes.com/2009/08/17/technology/internet/17normal.html?_r=1&emc=eta1
I, for one, historically have doubted the "power" of social networking for the arts. It's not ignorance that says that. I have certainly heard people's marketing successes. But I guess I have always been underwhelmed by what the various sites really offer when push comes to shove. This is probably a reflection more of the fact that I am not necessarily the traditional web 2.0 audience. As least my perception of what that means. And my degree of frustration with the various mechanisms ranges from mild annoyance to rage. I have tried for weeks to figure out how to subscribe to some of my favorite blogs. I have yet to succeed on most of them. More often than not, as a general non-particpant in the blogging world, it mostly seems like an excuse for people to be snarky. And my Facebook inbox is so flooded with invites for shows and events it has reached the level of white noise (and no, that isn't an invitation to un-friend me. I love hearing about everyting, really). None of this stops me from having a FB page and sending out invites for my own theatre company. And yes I have dipped my toe in the world of Twitter (the only tweet I have ever sent was some interesting stats on tweeting (Sysomos report on Twitter. 85% of users post less than once/day , 21% never do, 5% account for 75% of activity).
I guess I have always wondered: How long would it take for someone to take this social networking thing to the next level? Admittedly as you can gather from the ramblings above, I am not the most plugged-in person in the world, but my Mom still calls me from Ohio when her VCR blinks, so compared to some I'm a guru. So maybe this Next to Normal thing isn't entirely new. But it's certainly new for a Broadway show and it does get the brain jumping about the possibilities. Can social networking "create" art as well as market it? I certainly don't know the answer, but I hope we take advantage of the possibilities available on the mechanisms available to us before the next thing comes along and we have to start all over again.
And thanks, Susan (Theatre Bay Area membership associate and fellow N2N fan) for letting me know about the article!
On a related (??) note, courtesy of You've Cott Mail for Monday, August 31, 2009
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From The Orange County Register's Arts Blog, August 28, 2009
Well, you knew someone would try this sooner or later. The complete works of William Shakespeare are being tweeted. At 140 characters per entry, and assuming participants are at it 24/7, it'll take two years and 13 days if they produce one tweet every 10 minutes. It's the brainchild of this person, who offers a non-explanatory explanation. ["Why? Well Why not?"]
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ReplyDeleteتهتم شركة قمم التميز باعمال الرش والقضاء على الحشرات المنزلية فمهما كانت المعاناة ومهما كانت كمية الحشرات التى تعانى منها فتعاون مع افضل شركة تهتم بهذه الخدمة الان شركة مكافحة حشرات بالدمام
الحشرات المنزلية من المشكلات التى تعانى منها البيوت ، وخصوص فى المناطق المرتفعة فيها الحرارة ، وحيث تنشر الحشرات فى المنزل وقد تسبب متاعب كثيرة وأمراض خطيرة .
وللحماية منزلك من الحشرات ومنع دخولها ويمكن ان نطرح بعض النصائح :
*الحرص على النظافة الدائمة للمنزل ،
*التهوية الجيدة لغرف المنزل ودخول أشعة الشمس لقتل الحشرات التى لا ترى إلا بالعين المجردة .
*التخلص من القمامة أول بأول حتى لا تكون عرضه للأنتشار الحشرات .
نتظيف خزانات الطعام وتهويتها جيدة، والتخلص من الفضلات ، وغلق المحكم للبرطمانات للطعام التى تواجد فى خزانة حتى لا تكون مصدر لتسرب الحشرات .
*وضع سلك شبكة صغير الحجم على النوافذ والأبواب ، وسد الثقوب والشقوق بالأسمنت اوجبس ،لكى لا تتسرب الحشرات منها . شركة رش مبيدات بالدمام
*تنظيف الأطباق وأوانى الطعام بعد استعمالها مباشرة ، لأنها قد تسبب فى خروج الحشرات من المكان التى تعيش فيه .
*عدم ترك فضلات الطعام على مائدة الطعام ، وتنظيف بصفة دورية تمنع من أنتشار الحشرات والوقاية منها .
وهناك حشرات متعددة قد تسبب للأنسان أزعاج دائم ومنها : النمل والصراصير والبق والذباب والناموس والفئران .
النمل نوعان * النمل عادى مصدر غذائه فضلات الطعام ويعيش فى ثقوب وشقوق المنزل .
والنمل الأبيض يسمى ( العتة) وهو يحتاج إلى طعام الدائم لكى يبقى على قيد الحياة ، مصدر غذائه السكر (الجلكوز) الموجود فى الخشب ، و المتواجد فى الأبواب والنوافذ والأثاث ، وقد يسبب خطر كبير على منزلك فالنمل الأبيض يعمل ممرات ويقوم بتأسيس بيت له أسفل المنزل ، ويكون دمار بمرور الوقت وأضرار فادحة لايمكن اصلاحها إلا بعد فوات الآوان . شركة مكافحة النمل الابيض بالدمام
ويمكن التخلص من النمل الأبيض برش مبيدات كيمائية مخصص لها أثناء بناء الأثاث فى الأرض ، وعند تركيب الأبواب التأكيد من أغلاق جميع الفتحات فى جوانب الباب وألأفضل تركيب الأبواب بالمفاصل وليس بالمواد اللزقة ، وعند شراء الأثاث الضغط على الخشب وتأكد مدى قوتها وعدم أصابتها بالنمل الأبيض .
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